Cannes Lions
MPG, Paris / PARC ASTERIX / 2008
Overview
Entries
Credits
Execution
The perfect children’s programme simply did not exist on French television, so we created one.
The highest rated show among kids was Intervilles, a family programme that matches towns against each other in a series of games and sporting events. In partnership with TV channel Gulli, we created Intervilles Junior, a new prime time programme that followed the format of Intervilles. But this time, the participants were only children.
Outcome
Intervilles Junior is the #1 kid’s programme.Generated massive press and record levels of website traffic.Gathered 100,000 email addresses from kids 4-10.Gulli experienced their largest TV audience ever & competitive TV channels began airing the programme in France and in Europe: RTBF (Belgium) and Super RTL (Germany).
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