Part of the brief was to develop merchandise that can be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people.

A new collection of “band merchandise” was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience.

Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production.