For Almdudler as a traditional drink and brand, we stepped back into modern ages:We matched yodeling, as Austrians' oldest communication means, with the newest technology: The Almdudler Alpecho was born. A kind of Yodeling 2.0 – and the first interactive echo in the Internet.The user enters a classical Austrian panorama, shouts towards the mountains, and his voice turns back as an echo, that could be posted on facebook or send to friends directly.

The Alpecho brought users closer to each other and the brand. More than 60.000 people came yodeling – a lot for a little country like Austria.