Cannes Lions
BOYS AND GIRLS, Dublin / MIC'S CHILLI / 2016
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For this outdoor we built a Leprechaun Cemetery. When passers-by wondered why leprechauns were buried there they discovered that they were casualties of eating Mic’s Irish Hot chilli sauce. A hot chilli sauce made in Ireland, with Irish ingredients. It is irresistible to the most Irish of creatures – the legendary leprechauns. Grave by grave this installation told the story, the heat was too much for their poor wee bodies.
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