A movie uploaded exclusively onto YouTube to expand recognition of “FORESTER LIVE”, which is a project where the new Forester drove through 5 continents, 100,000km in 1 year.

1 year during November 2012 to November 2013, one Forster drove through various harsh roads of 5 continents, a 100,000km journey. “FORESTERLIVE” is a campaign where that journey was aired in real time through smartphone apps as well as special websites and TV commercials. The campaign was already recognized by many car and Subaru fans, however our goal for creating this movie was to catch the eyes of consumers in their 20’s who have less interest in cars.