'Let’s Colour' has put into practice Coral's mission to add color to people's lives, transforming touristic and historical sites in Brazil. The movement brought together members of the community, employees, trendsetters, public figures and the government to promote an urban acupuncture and awaken the sense of preservation in those involved. 1,145 projects were carried out in 4,237 buildings, using 613,000 litres of paint and impacting 31 million people. Altogether, 2,316 new painters were trained, creating new job opportunities for many.

Highlighting the participation of the communities: around 300,000 families displayed banners in their houses requesting the painting. On social network there were more than 2.5 million interactions and one movement, to take the project to João Pessoa, grew on this platform.

650% increase in spontaneous media U$55 million in free media (500% ROI) 1.6 millions of interactions with the brand in social networks 14% - Increase of spontaneous awareness 6% - Increase of market share 19% - Increase of brand consideration 31% - Increased sales where the action took place