Cannes Lions

LET'S DREAM OF A NEW WORLD

DOUNIA PRODUCTIONS, Casablanca / BMCE BANK / 2016

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A mysterious knight gallops across mountains and deserts. He comes to a majestic citadel in the middle of an oasis. Within its walls, children drink from the stream of knowledge.

At the top of this citadel, the knight gazes up at the sky and an upside-down, spectacular city is revealed to him. Reaching out his hand, he touches his double and sees himself in a new bright, urban, global world…

A huge city emerges from the sea, revealing different worlds – technological, natural, multiple, mixed – where human beings of all origins happily trade and exchange.

As he reaches the top of a hill, the man is joined by a woman. She slips her hand into his. Together, they watch the sun as it sets over a futuristic city, lit up by the sun's rays like a promise of infinite opportunities.

Similar Campaigns

6 items

onUp Movement

STRAWBERRYFROG, New york

onUp Movement

2017, SUNTRUST BANKS

(opens in a new tab)