To launch Let’s Go Places as the new brand positioning for Toyota New Zealand we created a series of films. This film centres on Toyota’s pillar of mobility for all. The film is a simple story set in the not-too-distant future. It is the story of a tween who on getting her pocket money, connects with her friends, and they head to the local corner shop for the latest ice cream. The twist is that this girl is enabled by the help of her futuristic intelligent wheelchair, Toya.