First, the risk of neck disk is increased by smartphone users in South Korea.

Second, to improve VEGA’s brand awareness, we thought VEGA need a movement to change user’s life style (not only Product Development).

People more than 12,000 participate ‘Let’s look up!’ campaign and they spread on Facebook and Twitter by themselves. Pantech VEGA brand preference has increased 18.8 % to 29.8% (about 58% Increase).