Cannes Lions

Letter from a Buffalo

GREYnJ UNITED, Bangkok / EK-CHAI DISTRIBUTION SYSTEM / 2017

Film
Film
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Description

The film begins with Pong, a motorbike taxi rider who has just received a letter from his hometown. To his surprise, the letter was written by Tui, his family’s buffalo.

In the letter, Tui shared the good news about Tesco Plantation project that has helped his family to survive the dry season by growing morning glory.

Tui explains that the situation in the hometown has changed since the last time Pong left. The economy is better because of the Plantation Project, and Tui is hinting that it is a good time for Pong to come home.

At the end of the film, we revealed how it is possible that Tui, the buffalo wrote a letter to Pong.

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