Cannes Lions

Letting Go Digital | Intel

TBWA\CHIAT\DAY, Los Angeles / INTEL / 2017

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We start with a boy gripping to the side of a pool, nervous to let go and swim on his own for the first time. Next we see a woman strapped into bungee equipment, looking down as she holds tight to the bridge behind her. We then move onto a man tensely holding his steering wheel as he drives.

We cut back to the little boy's hands letting go of the pool as he swims along the surface. We see the bungee jumper slowly let go and speed towards the earth, then rock for a few moments beneath the bridge.

At last, we see the man's grip on the steering wheel slowly and hesitantly loosen. His hands hover above the wheel then eventually pull away to rest in his lap as the steering wheel continues to move. From the rearview mirror, we see the driver, smiling at ease.

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