Cannes Lions
ARC WARSAW - LEO BURNETT GROUP, Warsaw / LEVI STRAUSS / 2005
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Make your own ANTI-FORM!Adam G., a well known fetishist, often wears strange clothes. Unfortunately he doesn’t have a pair of Levi’s 501 Anti-Form! Choose a creation and deform it so Adam likes it. This was the introduction on the Levi’s contest website that was to promote their new product Levi’s 501 with Anti-Form.
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