Cannes Lions

LEVI'S GIRLS JEANS

ARC WARSAW - LEO BURNETT GROUP, Warsaw / LEVI STRAUSS / 2007

Awards:

1 Shortlisted Cannes Lions
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Description

A banner presenting the freshest models of Levi's Girls Bottoms. A thread coming from the leg of the jeans is attached to the mouse pointer. When you move the mouse to the left you pull the thread and rip the jeans. As the leg of the trousers shortens, the Pillar Shaped Jeans become Knee Shorts and then Scout Shaped Shorts.

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