Good Technology were asked to design a promotional microsite to compliment all other European LEJ (Levi's Engineered Jeans) promotional activity alongside the microsite launch, incorporating new imagery from the LEJ print and television campaign. The 'Twisted to Fit' line, and the Red Line LEJ logo was the emphasis and key to the market for the European LEJ marketing campaign, which was to be reflected in the European LEJ microsite. The 5 areas on the microsite are Home, Products, Engineered Experience, Digicards and Play. The microsite reflects imagery and music from the European LEJ TV commercial throughout. Good technology created a flash animation derived from the television advertisement as well as two flat, static e-cards (Digicards) based on the European LEJ imagery. The 'products' area uses imagery from LEJ product range and there is a direct link to the 'storefinder' on the levi.com (Europe) website. In the Engineered Experience section, users are able to see the TV commercial and view 'the making of' that commercial. The microsite is designed to appeal to the Levi's LEJ target audience of 16-24 year olds.