Cannes Lions
CHI & PARTNERS, London / LEXUS / 2013
Overview
Entries
Credits
Description
‘Steps’ is a film of two 11-foot tall figures brought to life by five puppeteers as they moved through a city in search of each other. Our website told the story of making the figures featured in ‘Steps’. To do this we pushed the limits of what’s been done in a tablet’s browser by leveraging their gyroscopes to move in a 360º space and touch to scrub through integrated video – without installing an app. Using fluid interface design, ground-breaking use of HTML5 and original content, we told a story that pulled you through a wonderful and inspiring experience.
Execution
We began by commissioning a photographer and documentary team to follow every stage of the process. Using the 100s of images and hours of footage, we began to form our design narrative. The story started by meeting the figures in a ground-breaking 360º experience where you could use your tablet's built-in gyroscope to move around and explore the figures – without installing an app. From there we used parallaxing to move you through the experience where you watched documentary films, swiped through behind the scenes galleries and used the tip of your finger to interact with the figures.
Outcome
Our launch date is the end of April, and so we will update this section in May when the website has been live for a few weeks.
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