Cannes Lions
TEAM ONE, El Segundo / LEXUS / 2009
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Description
A black-and-white console television with the image of a woman surveying a chess board. The screen flickers and changes to a man watching the chess player intently. The woman reaches for her knight but when she tries to move the piece, it won’t budge. She is surprised, pulling at it without success. We hear a warning alert. There is a cut to a driver’s POV of road. Driver awakes to avoid a collision. Cut outside to see a Lexus heading straight for a mailbox at the side of the road. Driver corrects steering; the car avoids collision and drives on.
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