Cannes Lions

LEXUS SC430

SAATCHI & SAATCHI, London / LEXUS / 2003

Film

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Overview

Description

Our hero is driving through Rome in his Lexus. However, instead of the usual hustle and bustle of tourists and traffic, the place is deserted. He then stops at a plaza to buy a newspaper. As he steps out of the sanctuary of the car, everything returns to normal.

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