Filmmakers were asked to craft authentic, unique, original stories that align with aspects of the Lexus brand positioning: ANTICIPATION. By designing innovative ways to excite and change the world, Lexus is a VISIONARY luxury brand that ANTICIPATES the future for people and society.

The Lexus brand vision is to create amazing experiences by transforming function into emotion, performance into passion and technology into imagination. Filmmakers were tasked to interpret this brand vision in his/her own way and apply that to the film’s story.

These are short films, not commercials. For that reason the filmmakers were not required to incorporate any Lexus automobiles into their films, however, they had the option to augment their production through the use of Lexus vehicles.

July 2015: Lexus/TWC holds open call for submissions on Withoutabox.com for filmmakers globally for 3 months. Over 4,500 submissions were received.

October 2015: Lexus/TWC select 4 filmmakers from different regions (US, Ireland, France, Australia) who will have their projects produced in their respective regions, and receive first-look deals with TWC.

November 2015: 4 Filmmakers attend the Napa Valley Film Festival and announce their participation.

Nov 2015 – Nov 2016: 4 films are created and begin premiering, touring and competing at film festivals worldwide.

Nov 2016: 4 Filmmakers return to the Napa Valley Film Festival where all four films are shown together for the first time in a world premiere event, followed by a panel discussion with Academy Award winning director Lee Daniels and Deadline’s Editor In Chief Mike Flemming.

Nov 2016 – June 2017: Films continue to tour and compete in global festivals.

June 2017: All four films released online.

Season 3 of Lexus Short Films has received over 228 million media impressions to date.

The films themselves have been accepted into over 45 festivals, and have won awards at the following 7 festivals to date:

THE NATION HOLDS ITS BREATH

Audi Dublin International Film Festival - AUDIENCE AWARD

Chicago Irish Film Festival - AUDIENCE AWARD

LA Indie Festival - BEST DIRECTION

GAME

Napa Valley Film Festival - AUDIENCE AWARD

LA Indie Festival - AUDIENCE CHOICE AWARD

FRIDAY NIGHT

Napa Valley Film Festival - AUDIENCE AWARD

MESSiAH

Australian Cinematography Society - GOLD AWARD