Spikes Asia
HS AD, Seoul / LG / 2022
Overview
Entries
Credits
Background
A total of 2 videos that appeal to OLED excellent immersion and response speed
Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets
Idea
#1.NO OLED. NO GAME.(Battle Game)
Under the modern warfare game concept, the outstanding immersion of OLEDA composition in which the protagonist and the gamer misunderstand each other
#2.NO OLED. NO GAME.(shooting Game)
Compared to other displays, OLED’s faster response time
Witly appeal with cinematic direction (OLED response speed that determines victory or defeat)
Strategy
OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers
Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets
Target strategy
Men and women in their 20s and 50s, interested in TV/monitors / Consumers with purchasing power and intention to purchase OLED TVs / Interested in each video material, etc
Comm. strategy
Proactive wording conveys the message to gamers that OLED provides the best gaming experience
Execution
#1.NO OLED. NO GAME.(Battle Game)
'21. 11. 19 ~ 12. 31
US, DG, UK, FS
22,000,000 view (Youtube)
#2.NO OLED. NO GAME.(shooting Game)
'21. 12. 23 ~ ‘22. 2.6
US, DG, UK, FS
22,000,000 view (Youtube)
Outcome
#1.NO OLED. NO GAME.(Battle Game)
VIEW : 22,420,099
#2.NO OLED. NO GAME.(shooting Game)
VIEW : 23,000,000
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