Spikes Asia

LG Display OLED Gaming Ad

HS AD, Seoul / LG / 2022

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Overview

Entries

Credits

OVERVIEW

Background

A total of 2 videos that appeal to OLED excellent immersion and response speed

Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets

Idea

#1.NO OLED. NO GAME.(Battle Game)

Under the modern warfare game concept, the outstanding immersion of OLEDA composition in which the protagonist and the gamer misunderstand each other

#2.NO OLED. NO GAME.(shooting Game)

Compared to other displays, OLED’s faster response time

Witly appeal with cinematic direction (OLED response speed that determines victory or defeat)

Strategy

OLED Micro Segmentation (game)-related, high-quality and attention-grabbing video To spread OLED gaming excellence to global gamers

Delivering OLED gaming excellence through image quality and composition appealed to global gamer targets

Target strategy

Men and women in their 20s and 50s, interested in TV/monitors / Consumers with purchasing power and intention to purchase OLED TVs / Interested in each video material, etc

Comm. strategy

Proactive wording conveys the message to gamers that OLED provides the best gaming experience

Execution

#1.NO OLED. NO GAME.(Battle Game)

'21. 11. 19 ~ 12. 31

US, DG, UK, FS

22,000,000 view (Youtube)

#2.NO OLED. NO GAME.(shooting Game)

'21. 12. 23 ~ ‘22. 2.6

US, DG, UK, FS

22,000,000 view (Youtube)

Outcome

#1.NO OLED. NO GAME.(Battle Game)

VIEW : 22,420,099

#2.NO OLED. NO GAME.(shooting Game)

VIEW : 23,000,000

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