In Thailand's television market, LG cinema 3D TV has the newest 3D TV technology. But most people were unaware of this information. Therefore we created a new way to convince consumers to the information. We decided to use one living thing that never lies to us... dogs.

• The video from the event was uploaded into an online video. The video reached more than 400,000 views within the first two weeks.

• A lot of viewers from the event became free PR for the campaign by uploaded pictures and videos across social media. This free media can be estimated approximately more than 1,500,000 THB.

• One of the best TV news program in Thailand broadcast the video with no cost.

• The number of the visitors who has experienced the LG cinema 3D TV has increased more than 32% in retail store.

• The video has caught LG South Korea’s attention. Now the video is displaying in all LG stores in South Korea.