Cannes Lions
Y&R, New York / LG / 2011
Overview
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Credits
Outcome
6,700 messages were sent to the billboard on launch day. A Google search of "LG Good News Billboard" yields 123,000 results. The billboard has received 14 marriage proposals. Media coverage of the launch achieved $4.7 million in PR value. Over 22,000 Life's Good hash tags were tweeted in the first month.
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