Cannes Lions

LG OPTIMUS

Y&R BUDAPEST, Budapest / LG / 2011

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LG is seeking to raise awareness among young adults for it’s new, Optimus smartphone;Buzzing Bears, a pair of cool urban bears, want cold, hard cash to keep their TV series running on the popular Comedy Central channel; These mammals are smart enough to talk and operate a smartphone, so we gave them one. This episode is one of a series of programming content.

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