The task is to get price-conscious, white collar, non-smart phone users to switch to LG Optimus One. It’s the phone with powerful search features that allow you to search for anything in real time.

The series of films show a hostage taker negotiator successfully dealing with the bad guy. A top physicist speaking confidently to a full auditorium. A sushi chef deftly preparing puffer fish sushi. But it turns out they just searched the knowledge on their LG phones a few moments before. Anyone becomes an instant expert with the different search tools of LG Optimus One.