To prove that Life’s Good When You Play More, we partnered with Jason Statham to imagine what his World of Play would look like inspired by the LG G5. The goal was to go beyond just talking about specs or features, and create a piece of storytelling that would engage and entertain with this idea of play.

The film brings Jason Statham’s World of Play to life for audiences around the world in a variety of channels. Conversations about LG Mobile and Jason Statham working together began early, and the crux of the partnership was the creative idea. We filmed with Jason for 5 days on location and he played over 200 characters as well as leveraged his social media channels to support the launch.

Partnering with Jason Statham to launch LG Mobile’s new brand platform and their latest smartphone has been a huge success. In the first 24 hours, it was viewed 4.8 million times*, which helped make the LG G5 the number one selling smartphone the week the film launched**.

The video has garnered over 28 million online views* and 500,000 “Likes”* to date, making it the most viewed and liked commercial of all time from LG Mobile. Over 67% of organic YouTube viewers watched the entire film*** and over 200,000 of them shared it with their networks****.

Sources:

* LG Reporting

** Atlas Research & Consulting

*** YouTube Analytics

**** LG Reporting & iSpot.tv Reporting