Liberty Sigorta, since 2007, offers a wide range of products and services such as marine, engineering, agriculture, commercial property insurances, in addition to personal auto, homeowners and personal accident insurances customised to customer needs. What distinguishes Liberty Insurance from other insurance companies is how much it cares about its customers. So, in order to show Liberty Insurance’s characteristics, we had to make a humorous statement. Accordingly, we created an radio spot about an unusual story with a twisted end. The presenter, very dramatically, starts telling an usual story about UFOs, Meteorites and lightnings. As the story goes on the issue gets more and more dramatic and we learn that there is a person whose car/house/orchard is ruined. In the end all that person cares is his possessions, so does Liberty Insurance.