Cannes Lions
SAJO GARCIA & PARTNERS, San Juan / CABLEVISION SYSTEMS / 2013
Overview
Entries
Credits
Execution
We connected with elderly consumers and made them jump onto the internet wagon without fear, knowing that an old person just like them could have fun and meet new people on the internet without any problem.
Outcome
70% more Liberty Internet users
50% of them were senior citizens
40% of them never used the internet before
We helped create 500 email, facebook, twitter, spotify and pinterest accounts.
A social network of elderly clients was created.
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