In short, we created the world's first-ever 360 video choose-your-own-adventure-meets-groundhogs-day-multiple-choice-quiz video.

We wanted to allow people to see what it's like to be in the middle of a helpless situation - stranded on the side of the road, at night, during winter, in the middle of nowhere. The best way to do so was to drop them into that situation.

Then, to demonstrate the benefit of roadside assistance, we created a multiple-choice quiz, allowing users to decide for themselves which is the best way to resolve the situation:

A. Get comfortable.

B. Wander into the woods.

C. Call For 24-hour Roadside Assistance.

The answer soon becomes obvious, as does the benefit of the service.

To bring this idea to life, we had to invent a completely new way to film and produce 360 video. Instead of using a traditional 360-camera, which captures the world around it in one take, we broke the 360 world into four separate theaters.

We had to script, choreograph and imagine how to bring to life four concurrent stories - and how to guide the user through that experience when they have the freedom to look anywhere at any time.

Then using an Alexa camera, turned on it's side, filmed four different outcomes to the same scenario. We then had to stitch these four scenes together, as well as adding in a common sky and ground.

The result was a seamless, engaging 360-experience.

Results are ongoing and impressive:

+ 25 Million Impressions.

+ 4.5 million views (in one month)

+ 50% increase in view time vs regular video

We also received significant positive feedback from our audience and numerous mentions in the press for our unique approach.