With both problematic of a very low budget campaign and Covid restrictions the craft has to translate perfectly the creative idea. We managed to recreate Parisian streets thanks to LED screens, and shoot several times each actor in order to create smooth “face changes” between them, using morphing and deepfake technology.

The core idea was to use machine learning and AI, to make our main character (the fear) talks with multiple faces. By itself, the technology does nothing much; we had to make it “learn” how to apply each face to each movement we shot IRL, with details like mimics, eyes movements, brows shapes. This one-a-kind technology is experimental, and worked with our maintenance, trials and errors.