Cannes Lions
MASTER, Curitiba / JOHN PAUL II EDUCATINAL CENTER / 2016
Overview
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Credits
Description
It’s almost common sense that kids don’t lie. In this campaign, children face an interrogatory with a polygraph. So, we can find out if they really always tell the true.
Execution
First, we put some students of the school João Paulo II to the test of a lie detector. This interrogatory with the lie detector, then, became a video that went viral in very little time. Therefore, in addition to finding out whether children lie or not, we gathered donations for the school.
Outcome
With the campaign, donations were more than enough and the school is no longer facing financial difficulties. The future of more than 200 poor children is now safe, because the school will no longer close its doors.
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