This TV commercial begins with a young man buying his first car from a used car sales representative. Over the years, the man comes back to the used car shop time and again to replace his old car. The sales rep himself grows older as the customer grows older. He understands that the man is at different stages in his life each time he comes back. As the man drives his new car out of the shop, the sales rep bows to him, sensing that the man is going through various stages in life—falling in love, becoming a husband, becoming a father, and saying good-byes—just like the stages the sales rep himself is going through in life. He wishes the customer a healthy and a happy life: He cares about his customers.