Sorting your insurance with State is as simple as ‘Click. Done.’ If you want to quote, buy or claim online. Simply click. And you’re done. So, to demonstrate this, we created a series of YouTube pre-roll ads. But unlike any other pre-rolls, we encouraged people to skip our ads. In fact, we begged people to skip them. And if they didn’t skip. We skipped them ourselves. Ultimately, we tapped into the behavior of YouTube users to demonstrate how simple insurance is with State, by getting them to do something they do every day – skip ads.