Okinawa has beautiful sandy beaches, rich culture and delicious food. But so does Thailand. To entice tourists to visit this group of islands in Japan, we had to focus on something less expected.

Okinawa holds the secret of longevity. Their unique way of life has given them the most centennials per capita in the world.

So we invited four people to experience a version of their lifestyles in the Okinawan way.

Tracy experienced a different type of social networking by connecting with the locals. Jen and Sarah - who work with fashion and photography - witnessed an unexpected beauty standard. We even found a fitness-infatuated Daniel-san to test his limits learning Karate with Mr. Ikemyiagi.

We watch their view of the world evolve through this life-changing experience. A carefully crafted interface and navigation offer us the chance to immerse ourselves into their journeys and start planning our own.

To showcase their journeys, we crafted an immersive digital experience. Inspired by Okinawa’s architecture and artefacts; the design is carefully detailed to feel authentic to Okinawa.

Navigation is represented in iconography, in a clear yet discreet way, framing the stories and allowing for full immersion.

Even the video works as an interface for more information, where scenes can be clicked/tapped to uncover more details about the place and experience.

An interactive map connects with their stories and enables exploration based on activities, pulling the audience into each adventure.

By showing parallels between our lifestyle and the Okinawan way of life, we were able to capture three epic journeys and inspire millions around the world to discover the secret to longevity.

This resulted in people being fully immersed in the campaign with over 3 minutes average viewing time at campaign launch.

More than 5 million people dreamt about visiting Okinawa in over 110 different countries - way over the 3 million views initial objective.

And 38% of ‘about’ page visitors started making travel plans, clicking the 'find flights' button.