In America, “getting old” is often equated with loss, obsolescence and missed opportunity. But this cultural misperception couldn’t be farther from the truth. Research shows that Americans are at their peak happiness well after retirement age. It’s this future potential that the Life Forecast illustrates. It’s an inspirational data visualization that artfully quantifies the hundreds of thousands of incredible moments a full life allows. And each one is unique to the user.

The strategy was to first focus on gathering basic lifestyle interests from users – from photography to baking – and then evaluate the degree of intensity and frequency each of these activities occur in the users’ life to determine what their future might hold. The combination of these inputs are factored into an algorithm that uses aggregate lifespan calculations to then “forecast” future experiences that the user can expect based on their interests. The result is an aspirational visualization – a unique piece of digital art that shows just how much more might be possible in life by living better, longer.

The Life Forecast tool was a first in the heavily regulated pharmaceutical space. Since launch, the Life Forecast has garnered over 183k site visits and 10 million social impressions with an average time on site of 4:15. Once on the website, more than 83 thousand unique visitors completed their Life Forecasts. 3,500 of these Life Forecasts were subsequently shared to friends and family across Facebook, Twitter, LinkedIn, as well as by email.