Launching our La Dolce Velveeta rebrand in 2021, we showed the world what it looked like to live purely for pleasure. This year, we needed to follow up with a set of films that delved deeper into the world and attitude of our lifestyle brand. So, taking inspiration from the fans who unabashedly love Velveeta, we created glimpses into the kinds of lives and moments that define our heroes and what it means to live La Dolce Velveeta, showing simple and single unexplained moments of greatness that make complete sense once you see “That’s La Dolce Velveeta.”

In 2021 we launched the campaign which earned the brand success. Our new work just launched this Spring with the goal of continuing to differentiate our brand from private label and rallying fans who aspire to live

The world’s most chill man drives in the desert with his hair blowing in the wind. He stops to dip a chip into his custom-made queso holder and enjoys his Velveeta before driving off again. That’s La Dolce Velveeta.