With the launch of the Audi A4 S line, Audi’s flagship in sportiness, we tried to answer the question "what is sportiness?" and came to the following conclusion: sportiness is an attitude; it's something you have to feel. Therefore, we created a spot to transmit, through the vehicle and photographs of the best experiences in anyone’s life, that life is a ride.

To reinforce this message all the photos inserted in the spot were selected from the social network Instagram. What's better than a social network to get really exciting life experiences? We contacted Instagrammers worldwide and chose the best photos to achieve the exciting and provocative effect of the ad; encouraging the viewer to fill their life with experiences with the best travel companion possible: Audi A4 S line.

We created a website available for desktop and mobile from which anyone could customize the TV spot by picking and inserting their own photographs from the social network Instagram. The web generated the custom spot and allowed the person to save and share it. Also, you could find all the information related to the Audi A4 S line and request a test drive to continue your journey.

+25.000.000 people reached

+667.000 website visits

+10.000 custom videos

+7.500.000 Twitter impressions

+24% new Facebook fans

+77% directing to A4 section

+5.500 requesting a test drive.