LifeMap is a service that helps you chart a new course in life, make a plan, and get the support you need to see it through.

It’s grounded in two key insights:

1. Purpose Matters: Purpose is the thing that gets us up in the morning — the thing that brings us fulfillment in life. Purpose is at the center of the platform and drives the platform’s approach to behavior-change and motivation.

2. People Matter: It’s easy to break a commitment with an app. LifeMap adds a layer of human support that helps to keep you accountable, engaged and in the game.

Through simple, fun exercises LifeMap starts you out by helping you create your unique Purpose Statement. While culminating in just a handful of words, the process forces people to get inside their own heads and reflect. The effect is a series of personal insights and “light bulb moments”.

During that process a complimentary visual canvas gets dynamically generated that users can customize with imagery and phrases that inspire them and help to visualize their future.

Next, in creating the Action Plan, every task is tied back to the Purpose Statement which gives them meaning and weight. Meaningful goals have greater probability of follow-through.

Users then have the option to sign up for LifeMap paid support:

• Basic: 24/7 text-based chat.

• Premium: One-on-one video sessions with a coach.

LifeMap coaches are certified and trained in the Purpose-centric Life Reimagined methodology.

LifeMap soft-launched in October 2015 with an intentional slow rollout while building a base of certified coaches. Marketing was progressively phased-in starting January 2016. From January to March 2016, 100,000 users visited the site to create their Purpose Statement. The coaching sales revenue is confidential.

But most importantly, LifeMap is helping people. As the product was being developed and tested, 98% said that it “...helped me think about the possibilities in my life in a different way”. Others elaborated, “It’s like doing your own individualized life coaching plan … you refocus on what is important to you, and what you need to do get to that point in your life. I mean, our lives have been completely changed.”