Cannes Lions
WAVE STUDIOS, New York / NEW YORK TIMES / 2021
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The sound of jazz was chosen to reflect life in all of its unpredictability. Each element of sound design was then taken from real life but designed to be embedded in the track, as if part of the musical performance. The track itself, “Requests” by Makaya McCraven, became the backbone of the poem. The ambition was to make the sound design and music one cohesive piece, and that combination became the rhythm of the poem, taking the viewer on a journey through America at that time. The composition reflected the basis of rigorous journalism with the horns’ question-and-answer structure, alluding to the questions journalists ask as part of the journalistic process.
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