The National Media Museum curated the Life Online exhibition to encourage visitors to re-examine their relationship with the Internet. They commissioned us to create an online experience to both promote and extend the exhibition.

We wanted to test the idea that with more and more of people’s time spent online, the Internet has become a reflection of our true selves, who we truly are. Working with some of the pre-eminent minds in the field and finally partnering with the University of Cambridge Psychometrics Centre, we created a site that can deliver an accurate personality breakdown of the user based upon their online behaviour.