Life Signs is a campaign generated by La Voz del Interior newspaper from Córdoba, Argentina, to prevent car accidents. To achieve this, the campaign uses real crashed vehicles instead of regular signs. We transformed crashed cars into traffic signs to raise awareness on the risks of being a reckless driver. Once installed, missing these Life Signs was simply impossible.

Though regulatory traffic signs exist, they seem to be invisible to drivers since very few people pay any attention to them and they tend to be unnoticed. La Voz del Interior, being the most popular newspaper in Córdoba and a brand that cares for the community where it belongs, had to do something about it.

As a PR initiative driven by a newspaper and implemented by the Government of Córdoba, Life Signs rapidly created a strong buzz in all of the province’s media and word of mouth quickly did the rest. After its launch, the success was such that other provinces like Salta and Santa Fe joined the program, making this case a real breakthrough in prevention campaigns.

On main highways and using the structure of ordinary signs, our media team placed real crashed cars instead, in order to generate awareness and impact. Each car represented a different traffic sign. There were crashed cars for speeding, others for the use of seat belts and also for responsible drinking.

First we went to the biggest junkyard in Córdoba and selected the crashed cars that could better work as signs. Then we applied graphics with official traffic signs. Finally we installed them on the main highways, placing them in the structures where ordinary signs were expected.

Penalties for speeding violations went down -40% on Highway Córdoba - Rosario.

Penalties for drinking and driving down -50% on Highway Córdoba - Carlos Paz with 0 fatal accidents during the holiday season.

All violations decreased by 25% on Interstate Highway 36, the most busy of the area.

Córdoba’s Government was involved during the whole process and was very satisfied with the results.

On top of that, neighbour provinces Salta and Santa Fe joined the program.