The film starts as a young girl begins her night out. Its' two divergent paths are portrayed by splitting the screen directly in half giving equal attention to both sides. Both possible paths of her night involve going out and indulging herself. The difference in the outcome of the night is life and death.

Brand New School was given a brief and pitched their concept as part of a selection process. Two pitch ideas were tested through market research to see which was the most effective/impactful in communicating the key message. Brand New School’s concept won and was taken forward into production.

The film was scheduled to be shown as a pre-reel advert before the final Harry Potter film and the brief asked for a high quality product that could be delivered in a cinema-ready format. Brand New School worked to a tight deadline and with a fixed budget.

We reached 4 million young people including: 2.4 million as an advert before the final Harry Potter film. We also reached over 2 million through video on demand and a further 500,000 through Facebook and Youtube.

The primary purpose of the film was to increase confidence, ability and willingness to help others in a first aid emergency. We carried out evaluation to measure whether the film was successful in doing this, the research found that 85% of young people who saw the film in cinemas took up the learning and 81% said they were more confident than before the film.