Cannes Lions

LIFEPROOF CARPET

22SQUARED, Atlanta / THE HOME DEPOT / 2015

Awards:

1 Shortlisted Cannes Lions
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Description

Using food as paint and a brand new line of stain-resistant carpeting as canvas, we commissioned an artist to create a work of art. After three days of painting, the pristine, white carpet was transformed into an ornate Persian rug. Then, with one cleaning, it was all removed, proving this new carpet could resist anything life throws at it.

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