An idea as simple as it is big: We’ll let Sky do the advertising for LIGA total! We hired the famous German actor and comedy award-winner Sky (du Mont) and tested his football skills in a branded entertainment & viral campaign, demonstrating that Sky and football are a bad combination, but without running any risk of being sued by the Sky Network. In the first spots, clips taken with a hidden camera show him failing miserably at football: Sky is inept as both a player and a commentator and comes close to getting beaten up by a passionate fan. At the peak of awareness, we switch to the second phase: Sky tests LIGA total! The clips show all of the advantages LIGA total! offers in comparison with Sky and encourage viewers to test LIGA total! themselves.Mostly a campaign of pure entertainment, real people, whether they love or hate this attack on Sky, turned it into real advertising by posting their experiences with the actual brands and products.

Assessment: 1,020,507 total views. YouTube channel 281,055 video views, plus 739,452 additional views on Sevenload, Clipfish and MyVideo.

Plus 145,442channel retrievals, 101 channel comments, 216 video comments and 329 channel subscribers.In total, more than a million views, an overwhelming response in the national press, countless arguments about “LIGA total! vs. Sky” raging in user forums. And not a single law sue attempt. Today, LIGA total! has more than 1 million subscribers. Thank you, Sky!