To promote the Light Adaptive Lenses benefits and let consumers know that they are available at Optic Square.

We created the world’s first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight.

At first glance, people understand exactly how Light Adaptive Lenses work.

30% more visits to Optic Square after launching the poster

200% more sales of Light Adaptive Lenses