Cannes Lions
OGILVY BRASIL, Sao Paulo / FIT FOOD / 2005
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Description
Open plan showing a Ferris wheel. Sometimes the wheel needs a lot of power to turn, sometimes it turns easily. The camera closes-up and reveals the reason for this malfunction: a chubby lady (when she’s going up, the wheel needs power to turn, when she’s coming down, it turns easily).
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