Cannes Lions
DIAMOND OGILVY, Seoul / YUHAN KIMBERLY / 2016
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In 2016, Korea is showing a low birth rate.
This has led parents to be super-careful on looking at product specification when they choose baby products as their children became more rare and valuable.
This is applied to baby wipes as well; Parents purchase baby wipes after they carefully examine fabrics of wipes and how much moisture they have for the delicate skin of a baby.
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