Cannes Lions

LIKEBOX

TBWA\SWITZERLAND, Zurich / TBWA / 2013

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Overview

Entries

Credits

OVERVIEW

Description

To share the highlights of our agency’s daily business, Facebook lends itself as the perfect medium. But of course, simply posting pics is way too ordinary and boring.

Execution

What we did: implementing an offline-agency into an online-world, with the world’s first offline like-box on Facebook. For each post, the box is re-designed according to the topic it’s currently communicating and then uploaded to our agency’s Facebook page.

Outcome

The agency’s daliy business as well as job opportunities are spread in a novel manner and as a consequence, the number of our fans increased significantly.

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