Cannes Lions
TBWA\SWITZERLAND, Zurich / TBWA / 2013
Overview
Entries
Credits
Description
To share the highlights of our agency’s daily business, Facebook lends itself as the perfect medium. But of course, simply posting pics is way too ordinary and boring.
Execution
What we did: implementing an offline-agency into an online-world, with the world’s first offline like-box on Facebook. For each post, the box is re-designed according to the topic it’s currently communicating and then uploaded to our agency’s Facebook page.
Outcome
The agency’s daliy business as well as job opportunities are spread in a novel manner and as a consequence, the number of our fans increased significantly.
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