The solution involved innovative mailings at five week intervals to keep interest high. First was a chrome mouse with a Lincoln logo and instructions to visit the website for more information.

Second was a real stainless-steel trailer hitch ball with a Lincoln logo etched into it. Third was a large die-cast model of the Mark LT.

Of the 152 registered customers who gave a deposit of $500 to reserve a vehicle, 100% remained in the programme.