To reflect the strategy of seeing around the corner before you get there, we projected on a street corner what is happening around it, giving the idea of a transparent wall that allows the driver to see what’s coming towards them before they get there, thereby preventing accidents by using the new MKS Lincoln headlights.

Target audience:Men of 45 up to 60 years old, top executives that have passion for technology and luxury. The activation was a complete success; Lincoln MKS covered and exceeded the number of sales in a 25%, for his release from the 22 of September to the 24 of November.