High-end lingerie is a category dominated by major labels with major advertising budgets. The competition is so fierce that a small boutique label like Fortnight Lingerie can’t expect to compete. We decided to challenge that notion. To put Fortnight on the map, we created an idea that was not only sexy, but life-saving. We called it Super Sexy CPR. In late May we released two instructional films that not only educated, but titillated. In just a few months the campaign garnered over 9 million plus views, 43,000 likes on Facebook and tens of thousands of Tweets. More, it has been featured on the Huffington Post, The LA Times, and CNBC. Fortnight Lingerie has been featured on countless high-end fashion blogs and magazines, gained distribution in several countries overseas, and seen a sharp spike in sales. And as even more proof that sex not only sells, it saves - the video is currently being used by the UK Armed forces and EMS as a training video to instruct soldiers.