We installed fake backscatters at floor escalators and near by security gates in German airports. Whenever a female traveller passed through, she would be recognized by a face detecting device and the monitor showed an attractive female body in X-ray vision, wearing the foxy 'SEITE*1GIRL' lingerie.

Headline: The only weapons allowed on board.Subline: The BILD lingerie collection – exclusively at C&A.

Over 200,000 people saw the installation live at the airports within a week. The media reported nationwide. And within ten days, the client’s monthly sales expectations were met.